First of all, I'm not bashing colleges. Most colleges continue to greatly develop their educational programs and enhanced student-experience with research, study abroad, and internship opportunities.They've expanded Majors from around 100 fifteen years ago to now over 300. College remains your best opportunity to advance in today's world. However, paying to have someone else take your child's SAT's or paying a college coach to falsely recruit your child is despicable, dishonest, and a complete disgrace. Exposing them is welcome news! On the other hand, why would it surprise anyone that colleges favor the wealthy, and why shouldn't they? Everyone in business sells their wares to people who can afford them. Would you sell your house to someone who can't close the deal? Well of course not. Colleges don't have to either. My book Dissecting the Big Business of College discusses it all. I preach, teach, and coach this everyday of my life. Colleges run a great business. They protect their business model with greater ferocity and determination than parents protect their finances. As Marla Brady said, they mold their interests into the behaviors of society. Every policy and procedure supports their best interest, including-
- Rising Costs (creates the perception of value)
- The CSS Profile (protects the college coffers)
- Early Decision Applications (puts colleges in control)
- Exaggerated Job Placement Rates (90%...really?)
- Manipulating the Ranking system (which is a farce)
- The Financialization of College (keeps more $'s)
- Information Sessions (their best Sales pitch)
- Test Optional Policy (lower acceptance rates)
- Career Counseling Department (extends the term)
All of these policies and procedures protect the college interests, NOT YOURS! It's time to wake up to this reality- their interests are in conflict with yours. Don't blame the colleges for this, they're just running a great business and their clients, the parents, fall right in line! Bash the cheaters, the scammers, the fraudsters, and make them pay their dues...all of them- parents, college coaches, the schemers and perpetrators. They are a hindrance to society and exposing them is wonderful work of the investigators...bravo! Now you may perhaps begin to understand better the perspective of the college. Only then can you clear yourself of their spell for getting college right for you. Thank you.
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