My students have begun receiving admission acceptances while the rest of the country scrambles to submit last-minute applications. Outcomes are predictable, mine are predictably good. It's not by accident, rather, it's by our designed plan and approach.

We stop the factory line...the factory line known in the industry as a line of digital applications coming across the computer of admission counselors. 

Way back when in the days of paper applications, the counselors had to open the application and take a good look at it. It's no longer that way. In today's times, the counselor begins their day with a line-up of applications in their digital-queue. 

They hit the start button and here they come. One at a time, they pass by like products rolling down a factory line for a quick inspection...maybe 1-2 minutes each. Thirty an hour at $60 per application fee yields an $1,800/ hour return...not bad!

For whom is that good enough? Not me and not my students! Our job?

Our job is to stop the factory line.

We have to give valid reason for the counselor to disrupt their thirty-per-hour routine and stop on our application. Here are some secrets how that's done. 

• Applicants known personally are stopped for
• Great Essays/ Supplemental Q's are stopped for
• Excellent Test Scores are stopped for
• A high enrollment-likelihood is stopped for

Good is never good enough to get an admission counselor out of their routine. And especially not so when they have a couple thousand applications in their queue. Rather, we have to be great to get the right people to stop the factory line!