As each week passes, it gets one week closer to fall. I love the summer months, so I'm not in any rush for this to happen.

I heard an interview yesterday from the President of a prominent University, he said- "We have no idea who's coming back in the fall. We doubt that international students will be able to return and we expect many students from out-of-state to not return."

The Admissions Director of a top University said this week- "Our students left in the spring without clearing out their dorm rooms. We don't know what we'll have available for housing in the fall." 

Texas A&M announced this week that they have full expectations to open campuses in the fall and to play football. They said, "Social distancing will be challenging in 100,000 seat stadiums."

Forbes does an annual report on the financial health of private colleges. In their December 2019 study, they reported that 675 of 933 (72%) of private colleges are "tuition-dependent schools—meaning they squeak by year-after-year." 

Enrollments are down. Freshmen no-show rates will skyrocket. Student-return rates will plummet. Endowment funds are shrinking.   

The glass ceiling has been cracked. The College World is shivoting...yes, shivoting.

What are the colleges to do?

Some Public Universities have announced massive testing, tracing, and tracking procedures to be in place. That's a sizable advantage over private colleges not having those resources available.

Many colleges are trimming study programs that carry significant costs but have little interest in students or relevance in this world today.

Colleges have announced their concern for having to trim professional and support staff while reducing salaries of those retained. 

And one big thing I've noticed for certain, colleges are suddenly much more responsive to your calls and emails. They are beginning to value you, the student-family, their customer who pays their bills.

All told, this is a tremendous shivot. Oh, what's a shivot? It's my term for combining a shift with a pivot...shivot. Colleges are shifting their position and pivoting their business model...that's a shivot!

I heard a top college official say this week that they recognize the need to lower costs and reduce pricing for making college more affordable. 

A Harvard professor said that they can no longer charge Harvard prices for Univ. of Phoenix education.

Over the next few years, I expect several colleges to shutter, some of the very ones being celebrated on FB in posts boasting of their child's college choice.

I expect to see a lessor demand for private colleges  coupled with a greater demand for state universities.

I expect to see the top-tier elite colleges continue in their ways as demand seems sufficient for sustaining their business model.

I expect to see many middle-tier colleges become experts in offering streamlined job-specific education. 

And I expect every college to become a Job Resource Center, converting wasteful expenses into valuable job-oriented resources.

Making college accessible and affordable to mainstream America is a national priority.  

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