That sounds pretty obvious, and though it's quite logical, it's anything but typical. Let's use college visits as our example. Most people visit a college, drive around a campus, go on a college tour, maybe sit in an information session, then leave the college without having met anyone meaningful in the college acceptance and scholarship process. There's no relationship building there, do we agree?
Some people will at least visit with the Admissions Office and meet a counselor. They will answer a few simple questions and pose a few on their own, all done without any meaningful engagement. This lends itself to becoming a missed opportunity for building a meaningful relationship.
So think of this, why are you there in the first place? As you sit with the admission counselor, you have come to enhance your admission and scholarship status. Do we agree on this?
The goal is to be validated as a prospective applicant.
The strategy is to validate them as an important person.
Validation works when you leave an impression. Enhancing your admission and scholarship status occurs when the counselor remembers you! They will not fully validate or remember you without you first validating them.
Here are 4 questions and 4 tips for doing this effectively-
1) How are you doing?
2) Why do you do this job?
3) What college did you attend and why?
4) What are your biggest challenges?
1- Greet them with a smile and a firm handshake
2- Always look them in the eye
3- Speak slow and use tone of voice in discussion
4- Pay attention to their responses
Our students and athletes enhance their college situation by building relationships. You can too.
CollegeLogic leads the pathway for families to take action and get college right.
To find out how we do it, call or email us today.
Speaking of taking action, this book is an absolute must read if you would like to save on college costs-
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