Most people quickly respond to this question with absolute certainty- It's an investment!!!
But their actions speak otherwise. And down the beaten trail they go, preceded by millions of others, who pick the wrong colleges, wrong majors, and wrong costs.
Why do they do this? Because they treat it as an obligation, not an investment.
If it was an investment, the parents-
- would get started earlier in the process
- would be more knowledgeable of the process
- would learn how college's do their business
- would know how to create unique advantages
- would understand the timeline
- would have a college list
- would have a defined strategy
- would focus on getting the right outcome
- would work from a position of strength
- would leave weakness and guesswork to others
Being involved, engaged, and knowledgeable is a proactive decision. Anything otherwise leaves you in a weakened, reactive mode, and that's not the platform for getting college right.
If you're not sure where you stand, then let's talk. My families get the college outcomes they desire, and not by treating it as an obligation.
For learning how college's do their business and how to save thousands on college costs, check out our book, either in eBook or hard-cover.
For athlete-families who want to play college sports, then check out our book-
Office # 203.470.3704