Who spends $100,000 - $300,000 without knowing how the game is played? 

Several million parents do every year when it comes to college. That's crazy, but it's what happens when you don't know the rules of the game—COLLEGE. In making an investment of this size, isn't it prudent to know the business of college? As soon as you think that every college is the same, you're sunk.

Each college a set of stats that drive their business:

- 4 year graduation rate

- Freshman drop out rate

- Application acceptance rate

- Enrollment conversion rate

- % need met

- Average financial award

- Average scholarship award

- GPA and SAT standard for acceptance

Of course, if you attend an information session, they will tell you-

- "We meet need at 100%"

- "We have a 90% job placement rate"

- "We graduate students on time"

- "You don't need to know what you're major is"

- "You don't have to report SAT's"

Do you hear these comments? And just what do you believe? Please don't tell me that you believe the college has a 90% job-placement rate. Please don't tell me that it's acceptable to you for your child to not know their major. If it is, then you're buying in to their 5-year plan. And don't think for a moment that they meet-need at 100%, not at least according to your definition of meeting need.

I can assure you of this- colleges have a different definition of "Financial Aid" than you do. Wouldn't you like to know what that is?

Our Top 10 Admission and Scholarship Tip-

# 7- Know how the college does its business and the stats that drive it to improve your acceptance rate and maximize scholarship potential; do not blindly follow the lead of the college.

That makes perfect College-Logical sense to me, though it's anything but typical. 

You're not sure what all of this means? Then get our book- it is a must read! Or call us to further discuss.

 Dissecting the Big Business of College

Hans