A top priority of every college president is to protect their college ranking. If successful, then money will flow.

College rankings...let's evaluate the criteria-

• the 4-year graduation rate
• GPA of incoming freshmen
• job placement for graduates
• average pay for those jobs
• internship opportunity
• study abroad opportunity
• research opportunity
• range and depth of study programs

That all makes sense, right? Sure it does, those factors would naturally reflect in a college's ranking.  But none of those factors are included in the college ranking.

Furthermore, the # 1 weighted factor for college rankings carrying 18% weight is of all things, the 6-year graduation rate. Since when is six years the standard? That's preposterous, defined as "utterly absurd"!

There's no wonder the national average time it takes to graduate in a 4-year degree is 5.8 years!  

Read all about this and much more in our new book- 

     Dissecting the Big Business of College

For saving college costs, here's our Strategy # 7- Learn how each college distributes financial aid

College education is a debt-fueled business with parents borrowing from every imaginable source to fund their child’s college expense. Colleges are making it easier by offering “parent loans” and doing so as a substitute for financial aid, blind-siding parents across America. This too is preposterous. I call it the "financialization of college".  

It's now the parents job to visit the Financial Aid office during their college visits to find out precisely how they distribute financial aid. Otherwise, you will be blind-sided just the same. No longer can parents hear the chatter and rely on it, rather, parents need to discern the difference between fallacy and reality. This seems college-logical to me!