Students arrive everyday on college visits completely unprepared for the visit. 

That's just the cold-hard fact!

Here's a quick test of your child's preparedness-

Ask your child, or have someone else ask-

"What interests do you have in college studies?

If their first word is "Um", they are unprepared, simple as that! If their response is made in five words or less, then they are completely unprepared. Don't blame the colleges for disappointing scholarships or surprising denials. Unpreparedness comes at a big cost.  

Read all about this and much more in our new book- 

     Dissecting the Big Business of College

For saving college costs, here's our Strategy # 8- Vision Recruiting, a look into the future

Establishing credibility and value with colleges requires a lot more thought, preparation, and execution than to merely arrive on campus to follow around on a campus tour.

College officials are tired of hearing the same standard responses ranging in words from one to five, such as-  

• um, I don’t know
• um, I’m undecided
• um, I haven’t thought about it
• um, maybe business, maybe technology
• um...

From the college perspective, that of the Admission Office, these responses show very little thought of the student, add no value and typically serve to reflect negatively upon the student. Parents seem carefree about it. Why? Because the college is not encouraging them otherwise. The college knows these responses lead to extended college terms. It's playing right into their hands. 

In order to create value and distinguish yourself from the masses of applicants otherwise, it’s necessary to be able to express yourself when asked to do so. This means that you are able to express your vision for what you want from the college experience and how it will prepare you for adult life thereafter. Colleges and their admissions staff value this greatly. We call it Vision Recruiting. It seems college-logical to me.