For our late summer series, here is-

Fallacy # 4- nonresponse to emails sent to coaches means the coach is not interested in the sender. Invalid!

Why is it invalid? Because it's false. What every mom and dad should know is that spending time reading and responding to emails is low on the coach's priority list. What it means is that they don't know your child well enough yet to spend time on them. Until they do, don't expect responses, but don't give up on it either!

Coaches receive dozens of emails every day. Relate it to yourself, do you respond to every email you receive? Probably not, neither do coaches. However, coaches will respond to emails of prospect's who have established value worthy of the coach's time and effort.

Reference Chapter 2, page 38-

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