You don't use the seller's realtor when purchasing a new home. 

 Why use the "sellers realtor" when buying a college education?

That's what most parents do when buying a college education. Parents visit colleges and attend their information sessions. They return home to preach the college-gospel. They put into practice what the colleges want them to do—buy their college on their terms, not yours! That's like following the lead of the "sellers realtor". I say that's a bad strategy for buying something so important as a college education.

Perhaps you don't look at it that way. And what makes matters worse for parents, colleges know you don't. That leads right into their hands for carrying out their business model. It puts them in a position of strength and parents in a position of weakness.

High costs, low scholarships, big loans, little financial aid, changes in majors, extended terms, undesired outcomes can result from this practice. Don't blame the colleges though, it's the parents responsibility to know better. And that is why we wrote this book, which is now published and available for the world. 

      Dissecting the Big Business of College