0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
    Check Out Continue Shopping


    What's Worrying Colleges!

    What's Worrying Colleges!

    "I am thoroughly disgusted with the school." - Parent

    For three weeks, I have heard these parent comments made repeatedly, with their voices resounding in disgust.

    Comments from students of various high schools-
    "They are compromising my future."
    "My teachers are lame."
    "I've only had one live online class."
    "All I've received are assignments."
    (most common)

    Comments from parents of college students-
    "Just what did I pay for this semester?"
    "This is crazy
    (we know that)...what's next?"
    "I'm not paying the same in the fall."
    "We're considering our options."

    I posed this question- On a scale of 1-10, 10 being great, 1 is horrible, how would you rate your School's response?

    Here are the results-

    For College parents and students, the average score is 7.1 with no responses under 5.

    I can live with 7.1 for now. These are incredibly hard times for colleges. But they've responded fairly well. Their true test will come with the fall semester ahead. 

    Then I asked college parents one additional question- 1-10....

    What is your willingness to pay full tuition if your child is asked to stay home in the fall?
    The common reply- 1.

    What does this mean for colleges? It means they are very worried about their student-return rate. They are concerned about the number of Freshmen no-shows. They're scrambling to figure out a workable tuition-policy if their students can't return to campus in the fall.  

    What does this mean for you, parents of students?  It means you have an unprecedented opportunity.  For the first time, you have the Power over Colleges!  However, you must take advantage of this opportunity now.  It will NOT last.

    How can we be of service during this unprecedented time?

    As the owner and decision-maker at CollegeLogic, I have been putting in overtime to find these opportunities to take the power back from Colleges and currently putting together a select FB Group for families who are serious about taking action over the next few months. 

    I will be offering this at no cost, but in return, I will only be accepting solution-minded parents.  If you believe you fit the bill, then reach out and I will put you on the list of launch families!

    Most importantly I hope each of you is safe and keeping in good spirits!

    Hans Hanson

    High Schools did not score well. They may say the test is unfair, ha! Their score tallied 2.8. The most common response was 1.


    Your outcomes reflect the energy you attract!


    Parents, your goals are out of alignment with's time to realign

    Parents, your goals are out of alignment with's time to realign

    "Colleges are like cruise ships!" - David H., concerned parent

    I was lucky to get David, a busy parent of two, on a call last night for an enlightening discussion. I asked him a few questions.

    When will you next get on a train to NYC for work?
    "No time soon, we're adjusting to work at home."

    When will you next get on a plane? 

    "Not until there's a vaccine."

    Will you allow your son to get on a plane in August for a return to college?
    "Not likely!"

    How do you feel about paying full tuition for online classes this spring?
    "I don't like it at all?"

    How willing are you to pay full tuition in the fall if your son is told to stay home for online classes?
    "I'm not!"

    David then said- "Colleges are like cruise ships!"

    We all get exactly what that means, as do the colleges!

    So, what does it mean for you, the parents? It means the battle is on between you and the colleges. 

    The goals of both parents and colleges are out of alignment and have been for a long time. No blaming the colleges, rather, it's the parents who have allowed it. But now it's been exposed- a decade of increasing costs, crowded dorms, student loans, parent debt...ahhh, the big business of college hard at work.

    Colleges will desperately try to hold on to their golden-goose business model, a model driven by their desire to own the power-position over you

    I've discussed this for years, but it has often fallen on deaf ears. Why? Because parents have desperately held onto their illusion of what college is to them, but the 
    illusion has been pierced, if not crushed. 

    We're talking about piercing the 
    illusion of grandeur, the allure of college rankings and prestige, the inherent expectations and pressures, the boast of bumper stickers and FB posts, the bravado that goes with it all, and yes...the accompanying price tag that too many people have been long too willing to pay. 

    Parents are now asking about its worth and questioning if they really have to play along with any more? If you let loose of the 
    illusion, then you can regain the power-position.

    After all, when will you next board a cruise ship?

    We're all experiencing life in a new way forcing us to learn new abilities, adjust our patterns, adopt new mindsets, create alternatives, and foresee a new normal. 

    The golden-goose business model, described well here- Dissecting the Big Business of College (my book!) is tinkering and in need of its own correction.

    Colleges are uncertain-

    • they can host on-campus classes in the fall
    • they can fill a Freshmen class 
    • they have parents willing to continue paying their increasing costs
    • they can fill big stadiums any longer.

    That's a lot of uncertainty creating a lot of opportunities but only if parents will let go of the illusion.

    It's our task, duty, and responsibility to take back the power-position that should've always belonged to us. It once did, but the 2010's spelt the time that parents became all too willing to turn their power over to the colleges for the sake of the 

    This discussion will continue. Please look out for my upcoming FB Group and FB Live invitation.

    Coming soon will be the launch of my new 
    CollegeLogic Academy, where we will pursue real opportunity and leave the illusion to others.


    Your outcomes reflect the energy you attract!


    If Times Were Normal...but oh no, they are not.

    If Times Were Normal...but oh no, they are not.

    "The college process has been totally disrupted...and we are rethinking our approach."- David H.

    I've worked with David's family for several years. They have two fabulous sons, one attending Wash U and one in high school. Both sons are at home entrenched in their online courses—the New Normal! 

    The College-World is tilting. College plans have been disrupted for families.  And let's not forget the lives of people working at colleges, they too are disrupted.

    This means that we have to shift our thinking, our approach. For starters, we now have a new line of questions for our families to ask when calling or visiting colleges. While protecting our family-interests remain a top priority, we also have to add a layer of sensitivity into our discussions with them. 

    During a recent call of one of our students with an admission counselor, he quickly learned that the counselor's family had been stricken with the coronavirus. This news resulted from the first question our student asked. That changed the tone of things which in turn improved the outcome of the call. 

    During this disruption period, we suggest-

    Families of Seniors-

    1. Hold off making deposits; check to see if your college-of-interest has postponed their deadline date to June 1, which many have done.  
    2. Secure a low-cost option by submitting an application to an Online University such as Penn State's or consider a community college.
    3. Call the admission counselor who signed your acceptance letter to get answers on important questions.
    Families of Juniors-
    1. Continue to make plans ahead for college visits so that we're ready for our time when it comes.
    2. Have an open mind for creating quality options as we prepare for the Admissions & Application phase of the process to begin.
    3. Establish a structured and disciplined routine for yourself regardless of others willingness to get lazy and let down.
    Families of Sophomores and younger-
    1. Stay on track by treating weekdays like regular school days.
    2. Embrace online at-home schooling, it's here to stay.
    3. Begin preparation for the December SAT.
    CollegeLogic- Big News here!

    I will soon announce our new CollegeLogic Academy, an extensive online academy designed for better understanding and working the college process.

    To go along with that, I will begin a FB group this week. Additionally, I will begin hosting FB live sessions. So, be on the lookout for your invitation. 

    We're in charge of our own outcomes. Our life ambitions don't go to sleep. We need to be on top of our game so that we're better ready when the time calls.  

    Your outcomes reflect the energy you attract!


    Office # 203.470.3704

    The Tilting Point of College...and a crack in their armor

    The Tilting Point of College...and a crack in their armor

    "The Higher Education World has tilted!"- Rob Thompson,

    I am continuously asked when I think college costs will hit a ceiling? I've maintained that costs will continue to rise until there is a viable alternative.

    In a conference call Tuesday with a brilliant friend Rob Thompson, he stated-

    "Colleges could be in trouble. The Higher Education World has titled. Their business model will change over the next 10 years. People are finding that online learning is not so bad after all. In fact, many students are liking it."

    Online learning has been around 20 years now, nothing is new about that. What is new are the minds that have been opened to the viability of online learning now that almost every student in America, high school and college alike, is experiencing it in some form right now.

    Of course, there are trade-offs with online learning in not having direct personal engagement or social interaction. So it's not for everyone. It won't replace college campuses but it could put a hardship on their golden-goose business model.

    An online degree can now be earned from top four-year colleges at a fraction of the on-campus cost. Admission acceptances are generally more attainable. Degrees may be achieved in less time with greater flexibility in class scheduling. 

    Look at what the 
    Univ. of Florida says-
    UF Online provides an unparalleled education to determined individuals. We remove barriers, so our students can breakthrough. And those who complete one of our fully online four-year programs earn the same Univ. of Florida degree as their counterparts on campus.  

    The cost is 
    $130 per credit x 30 credits = $3,900 per school year... do I have your attention?

    For athletes wondering how that could work for them, either the NCAA will figure out how online students can play for a local college or they can be replaced too.

    The Crack in the Armor- over 200 colleges have extended the "decision and deposit deadline date" from May 1 to June 1. I love this. They will spin it that they are doing it as a favor to you. Well, that's false! It does not come as a favor to you, rather it comes as a need for them to increase their enrollments...aha, the crack!

    The Opportunity- parents of high school seniors, do not make your deposit yet, rather, wait it out. A university's response to lagging enrollments will be to increase scholarships, but only for those who know how and when to ask for it.

    America is tired of excessive college costs. America is ready to see a correction in the cost-curve of colleges. Many Colleges will face a backlash from the newly opened mind of parents and the willingness of students to study from home. 

    The college world is tilting...thank you, Rob!  

    To see how this might apply to you, let's talk! 


    Your outcomes reflect on what you know, or don't know!


    Office # 203.470.3704

    The New Normal...

    The New Normal...

    Normal- conforming to a standard; usual, typical, or expected.

    We're often hearing people say- "When we get back to normal." But what's that going to look or feel like? 

    Inspired in a call yesterday with one of my great young students, Zach S., we explored what the "
    new normal" might be like...or what we can expect it to be like. 

    It's now a project of mine and Zach's. We'd like your insight and contribution. Please send your comments to

    This is what we expect the 
    new normal to look, act, and feel like. 

    - It will take just one dissenter to negate an idea, halt a plan, cancel a trip, or shake up a group

    - Approval times need to be shortened, built-in barriers need to be eliminated 

    - Online learning will be common, snow days will be replaced with at-home online schooling 

    - Greater consideration of others will be given, friendlier communities will result 

    - People will become more resourceful, more reliant on themselves, less reliant on others yet still willing to receive help from others 

    - High Schools need to up their game!

    In the wake of the virus, colleges swiftly moved their students to online classes. Meanwhile, after a week or two, many high schools still don't have a legitimate online class format in place. That's unacceptable. It's causing unnecessary anxiety among students in fear that it will jeopardize their college futures. We don't take that lightly. 

    High students need to wake up each weekday as if it's a school day and the high schools need to have an online classroom-ready to roll at its normal time. If your school is not accommodating that, then students still need to get up and treat the day like a school day as much as they may feel otherwise.  

    Life ambitions do not get put on hold. You can't go to sleep on your future ahead. You can plan to be doing what others don't want to do and recognize that you may not want to either.

    This period of time is a test of everyone's self-discipline. Those people asserting the strongest self-discipline will emerge best into the 
    "New Normal".   


    Your outcomes will reflect in what you attract!


    Office # 203.470.3704