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    The BIG BUSINESS OF COLLEGE is a $500 billion industry, that's big. It's a buzz-saw in which you're headed. What do you need to do? Avoid it! How do you do that?

    You need to become aware of it's force on you and your family. You need to be cognizant that you are the buyer in this purchasing arrangement. That makes you the customer and them the service provider. But not for a minute will they allow you to feel like a customer. That would only serve to weaken their position and they won't let that happen. So it's up to you to learn all about it. Everything you need to know about how colleges do business is now available, only in digital form for the next week or so-

         Dissecting the Big Business of College

    This book exposes the college interests. It exposes the parent's weak tendencies. It teaches parents the college perspective. And it gives parents my Top 10 Strategies that's proven for saving thousands on college costs. Upon learning, implementing, and executing, parents will advance their position of strength in dealing with colleges.

    Here we begin with the rollout of our ten strategies for saving thousands on college costs. Strategy # 1- Connect with colleges early for saving on college costs later

    The college admission and scholarship decisions are all made by human beings, not by computers or robots. Bigger scholarships are received by applicants who are well known to the decision-makers, that being the counselors in the admissions office. To maximize your scholarship, you need to become well known to the admission counselor who will decide upon your award. This requires the student-applicant to contact and connect with colleges early, as early as in 10th grade.

    Contacting means to broadcast your interest in their college by sending them an introductory email, complete with a student-profile sheet attached and a brief video embedded. This gets the student in the college system for tracking and begins the process of becoming a known applicant, leaving “Stealth Status” to others.

    “Stealth Applicants” are those applicants who remain unknown to the counselors in the admission office; accordingly, they receive both lower acceptance rates and lesser scholarship amounts.

    Connecting means to meet them in person. Meeting the people who will decide upon your admission and scholarship fate serves to personalize your application and admission process. Admission counselors will make their most favorable decisions on the students who they know best. Keep in mind that the authority over merit scholarships rests in the hands of admission counselors.

    Our parents save thousands on college costs. And you can too. All you have to do is ask.

    Just like the Masters, Colleges are masters...

    Just like the Masters, Colleges are masters...

    # 1- "Colleges are masters at molding their interests into the behaviors of society."

    Our # 1 Top Quote related to College

    The BIG BUSINESS OF COLLEGE is always at work. It's a massive machine that's fully aware of the parent's vulnerability and they've mastered the process to seize on their advantage!  

    Where else in America do people apply to be a customer, anxiously await to be approved, be willing to pay the full asking price of the seller, automatically accept the sellers future price increases, then be left worrying about how to pay.

    Only in the world of college does that happen and it will 
    cost unsuspecting parents tens of thousands of dollars. It will unnecessarily cost you too unless you know how to combat it otherwise.

    The force behind the business of college will always prevail. Why? Because they are masters at getting parents to do what they want you to do. Make no mistake about it, they are not there to support your best interests. Rather, you have to be a savvy parent, aware of their intentions, and able to manage the process according to the rules of their game. Don't be oblivious, know that it's their game. They set the rules and they don't ask for your approval when doing so.

    But let's be honest here. No one is forcing you to accept their terms and pay their bills. That's purely on you. If you are desperate to send your child to a particular college, then be prepared to fall prey to their tactics. No disrespect to the colleges intended here. They are just conducting business. We are not going to change that, rather, we have to be much smarter consumers in our approach. We can help you with that. You don't have to be left out in the dark.

    Our parents save thousands on college costs and you can too. Just ask how we do it. 


    Founder CollegeLogic
    Office # 203.470.3704

    Win the Battle by Knowing the College Perspective

    Win the Battle by Knowing the College Perspective

    "Either you know the perspective of the college and its coaches,
    or you will overpay and underplay."

    That's just the cold hard truth. The harsh reality is that neither the high school nor parent perspective can win the college game. Rather, it can only be won by knowing the college perspective. For students, that means knowing the perspective of the admissions office. For athletes, that means knowing the perspective of the coaches. For parents, that means knowing the perspective of the college and its business model along with knowing the analytics that run the business and determine your financial fate.

    In the
    admissions office, you must know what the college looks for in its students and their determining factors for acceptance. You must be familiar with acceptance rates, conversion rates, along with their standards for acceptance. And you must know why it works the way it does (few people do).

    In the
    athletic office, you must know the coach's philosophy, protocol, and timeline for making decisions. You must know how to find out their specific situation and needs for the team. You must know how they operate the business of their program as it pertains to cost management, scholarships, influence with admissions, and recruiting practices (few people do).

    When it comes to
    college costs, parents will continue to overpay in large amounts until they learn otherwise. To what degree they overpay will always be based on what they know or don't know. Most parents will not have an admissions or scholarship strategy. Most parents will not negotiate or appeal for increased awards. And most students will unnecessarily extend their terms in college by a year or even longer. All of that comes at a big cost to the family, much of which is avoidable.  

    What would it mean to you if your child received preferred acceptances, played college sports, and saved on college costs?

    Our students receive higher scholarships. Our athletes play college sports. Our parents save thousands on college costs, and you can too. All you have to do is ask.

    Look Who's Running Up the Score

    Look Who's Running Up the Score

    College is a purchasing decision!

    Here are 3 top reasons people overpay for college and why most families will continue to overpay.

    “Either you know the perspective of college,
    or you will overpay. It's a guarantee.”

    Go ahead and buy the wrong shoes. No problem, you can toss them in the back of the closet.

    Go ahead and buy the wrong color television. No problem, you can easily replace it.

    Go ahead and buy the wrong car. No problem, it may cost a bit but you can trade it in for another.

    Go ahead and buy the wrong house, and oh, you have a problem, but you can get out of it.

    Go ahead and buy the wrong college, and you have a big problem that will stick with you forever. You will incur both tangible
     and intangible costs-           
    your retirement savings and your child's future.

    Parents are risking it all when they don't understand both sides of this equation. College is a purchasing decision.
    You are in the market for buying educational services, whereas, the college is in the business of selling educational services. 

    If it sounds, feels, and looks like a buy-sell process, it just might be one. Not treating it as such is the essence of the problem. Do I have your attention yet?
    Reason # 1 why people overpay for college-  they don't know any different. They don't learn the college perspective. They fall prey to the big business machine of college. They operate from their own model of thinking, one that's likely out-of-date and out-of-touch; and that's costly. You must know the college's analytics that drives their admissions and scholarship decisions. Without it,  your position is greatly compromised.

    Reason # 2 why people overpay for college- their child remains unknown to the college admissions office throughout the entire process. They are "Stealth Applicants", a costly tag to have in admissions. They wrongfully believe that the admissions process is merely a process of submitting applications. No, it's a personalized, relationship-based process that results in bigger scholarships. It's that simple, yet that elusive.

    Reason # 3 why people overpay for college- the student-applicant's credentials fall short in qualifying for maximum scholarships. Most people think that the academic record for grades and board scores is the final determinant of a scholarship. Wrong, it's the beginning determinant for an admission acceptance. The student's ability to express their vision and plan, reflecting true passion and knowledge, and having real interest in life issues related to college studies is all taken together for maximizing scholarship potential.  

    Parents and students enter the college process in a weak position. 

    Colleges occupy the dominant position and they know it taking full advantage of parents vulnerability. But don't blame them. The parents weakness is not their problem. It's the same in sports when a coach gets blamed for "running up the score." Whose problem is that? And that's exactly what colleges are doing, they are running up the score! 
    They will continue to run up the score until you, the parents of America, decide to become stronger in your position. We can help you with that, all you have to do is ask.  

    Founder CollegeLogic
    Office # 203.470.3704

    4 Must Steps to Take for Creating College Recruiting Opportunity

    4 Must Steps to Take for Creating College Recruiting Opportunity

    “The successfully recruited athlete turns tasks that they don’t like doing into habits.”

    Here are the 4 must steps to take for creating college recruiting opportunity and why most people don't take them.  

    Let’s face it, becoming a recruited athlete and playing college sports is a big challenge. Sure, the top 1% of high school senior athletes get 95% of the recruiting attention. But what about the rest? Inside the numbers shows that there are 100,000 incoming freshmen college athletes each year of which 5,000 are highly recruited. That means coaches from top NCAA DI programs actively recruit them. Not so for the other 95,000. Therein lies your opportunity.

    For the balance of college freshmen recruits, the job is on them to target market themselves to the coaches of colleges for which they have identified as a good match for their admission acceptance and possible sports opportunity. For this group of athletes, being recruited is not a pure talent contest. Rather, it is a contest in strength-of-purpose, diligence, relationship building, personal marketing, and continuous effort; all of which applies to athletes and parents. This requires having a proactive, knowledge-based strategy, and knowing how it works.

    The formula for being recruited requires taking four initial steps in a sequence of ten steps. You can’t leap-frog to the fifth step, much less the tenth step. Therefore, we will focus on the first four steps to get you to the critical point.  

    1. Step one in every college search process, athletes or students, is to build a college list and work from this list.  

    It is essential that an athlete-family begins with building a list of colleges that match the student-athlete’s qualifications and interests, along with the parent’s interests and needs. Make no mistake, this is the starting point from which all activity follows. Without it, all of your work is nothing more than mere guesswork.    

    1. Step two in every college recruiting process is to create a personal marketing package for use in broadcasting the student-athlete’s interest to colleges.

    Marketing is the dreaded term of many people, however without it, talented athletes go unnoticed and unrecruited. Predictably so, their competitive sports come’s to a premature end while standing on their high school graduation stage. But with an active, engaging, marketing package and mindset, a college sports career becomes many more times likely.

    1. Step three requires the student-athlete to collect the contact information of the coaches from the colleges on their college list

    This is a simple task, yet one that few athletes will ever do, thus creating your advantage in doing so. It requires organization and a bit of effort to go on their websites for identifying the coach’s name, email, and phone number. But without doing so, your recruiting effort and likely outcome will fall short.

    1. Step four requires the student-athlete to contact and connect with the coaches from the colleges on their college list. We call this “target marketing.”

    Contact means to begin communications by sending their personal marketing package by email. Connect means to begin building a personal relationship by placing a call to the coach, the head coach at that. Herein lies the barrier for the majority of high school athletes and their parents. It’s not hard to send out an initial email, although few do it. What’s harder is the diligent effort that must follow. 

    Too many athlete-families send out a single email in hopes that it triggers extensive interest. But that doesn’t work. Rather, it takes several follow-up emails along with phone calls to make the real connection. Very few athletes will go to that extent, but the ones who do will create substantial advantage over all others. Where most people see this barrier as being a 50’ concrete wall, I see it as being a mere one foot step to get over. It’s the perception of this great big prohibitive wall that stops talented and qualified student-athletes from continuing their sport in college.

    The ultimate goal in taking these steps is to connect with college coaches in a meaningful way beyond casual emails and camp invitations. For those who do, playing college sports becomes much more within their reach. Once the relationship is established, everything will progress as necessary leading to step ten, planning for evaluations. Otherwise, athlete-families will be left to the hope, wait, and wish strategy; leading them down a frustrating, dead-end path and disappointing outcomes.

    The college recruiting process rewards proactive involvement and a commitment to performing tasks that most young people don’t like doing. But transforming these tasks into routine habits will establish your advantage for becoming a collegiate athlete. I guarantee it!